You don't need an agency.
You want a fractional CMO.
Add to your team the experience and execution capability of an experienced marketer without having to spend six figures.
Get a true marketing conductor who will accelerate your entire marketing as if they were on your team, but without having to pay for a full-time position.
You don't have to do all your marketing alone. But you want both the strategy and execution to be done right.
Tired of handling all your marketing on your own, but hiring a full-time experienced person is just not affordable for you right now? Try a Fractional CMO (a.k.a. part-time Marketing Director. This way, you can have a true marketing architect, conductor & quarterback who will accelerate your entire marketing, but on a part-time basis (e.g., equivalent to one day per week).
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You'll have a productive person from the first hour, benefiting from the depth of knowledge that a senior professional brings (without having to spend the six-figure salary) and without worrying about their training.
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This formula has been successfully adopted by dozens of entrepreneurs or sales directors who believe in marketing but are overwhelmed with other tasks. It has allowed them to focus on more productive tasks while increasing their sales, eventually leading them to build a complete in-house marketing team (and we can help you assemble that team when the time comes).
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Your marketing will progress like never before, but you will always remain in control.
How it works?
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You get a marketing resource who is a 10/10 in terms of industry knowledge, available for the equivalent of 1 day per week (8 hours per week).
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Your Fractional CMO is a versatile, hands-on marketing leader who can handle both strategy and execution.
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We conduct a weekly 1-hour meeting to review completed actions, decide on upcoming priorities, discuss budgets, etc. It's as if we are part of your team.
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We work on the current marketing priorities, whatever they may be (e.g., managing advertising campaigns, developing the marketing strategy for the quarter, integrating the CRM with XYZ, etc.). It's exactly as if it were done by one of your employees.
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You can stop the services at any time without penalty. You only pay for what you need, when you need it.
The benefits
Extensive expertise
Need SEO, analytics, advertising, and CRM? No problem, we have an expert who can handle it all.
We adapt to your growth
Use the service when needs arise, reduce when responsibilities can be transferred.
Achieve your goals
From strategy to execution, we will help you develop a tactical framework to reach your marketing objectives and ultimately achieve marketing independence.
It's just more cost-effective
At a minimum, hiring a junior resource would cost you $50,000/year (plus your time to train them).
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With Hacoeur, you have access to an experienced professional for much less.
Jean Thibaudeau
Founder of Hacoeur
"Putting more people on a problem is inefficient and costly.
It is when we put the right person on a task that we see things move forward twice as fast.
And it's much more cost-effective."
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I love marketing, but I don't have the time to dedicate to it properly. I need to generate leads to sell machines, set up the HubSpot CRM, and launch an e-commerce section to sell tools.
Can you help us with this?
Jonathan Chauvette
President
Starlight Corp.
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In just a few months, we can:
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Set up HubSpot CRM, Marketing, and Service platforms
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Optimize the website's SEO
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Launch a complete e-commerce solution
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Coordinate content strategy
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And more...
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Results:
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Generated dozens of machine leads per week
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A president who spends only 1-2 hours per week on marketing, allowing them to focus on growing their business.
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We want to launch a brand and create an e-commerce website. We also want to advertise and have a presence on social media platforms. However, we are unsure how to proceed.
Can you help us with this?
Nathalie Dubois
Présidente
Warwick International
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In just a few months, we have:
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Selected the most suitable e-commerce platform
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Built a Shopify website from scratch
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Integrated it with the inventory management system
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Launched Google and Facebook advertising campaigns
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And more...
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Results:
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Generating thousands of dollars in online sales every month.
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Delegate Some of Your Marketing
And save tons of time...
Marketing Challenges
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You ​ do everything yourself. Probably not the best use of your time since you have to coordinate multiple suppliers, learn how to do things, etc.
OR
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You delegate to an agency, meaning dependence, high costs and loss of control ("black box"). Also, it is difficult to stop a project if you have to direct your marketing according to the priorities of the moment. Finally, each agency employee must be coordinated, resulting in unnecessary project management costs.
Hacoeur's Solution
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One Stop Shop: One dedicated resource who cares about your strategy and execution.
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An expert resource who knows your industry and your business.
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This expert is versatile and can therefore act directly on several fronts (=effective).
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Proximity since you talk to each other at least once a week.
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Willingness to transfer knowledge so that you can ultimately be independent.
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Substantial discounts on web development.
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Plan
Let's make your marketing expenses and outcomes predictable
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Dedicated expert equivalent to one day per week
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60-minute weekly meeting
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With this, we can:
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Develop your marketing strategy for the year
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Manage your advertising campaigns
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Optimize your website for SEO
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Update your analytics
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Launch an e-commerce section on your site
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Manage your social media posts
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Implement a comprehensive B2B lead generation strategy
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Implement a CRM
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And more...
4 500$/month
+2000$ in media*
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Typically, we can help subsidize 50-90% of the costs, making it a very cost-effective option.
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Media costs (e.g., Google and Facebook ads) are essential for promoting a B2C or B2B business. Including them here provides transparency on the total marketing costs and ensures budget predictability.
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The plans shown here are indicative. A personalized quote based on your specific context will be provided, but for that, we need to have a conversation!
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Additionally, we also offer standalone services (e.g., HubSpot implementation) that can be tailored to your needs.
The Hacoeur Promise
No Nonsense
We move forward: no discovery phase that never ends. We want to give value from the first day. Yes we are going to make a plan, but we also know that we are going to learn (you and us) and therefore, it is better to go to the market quickly so that it pays off.
You Are in Control
You're in control - with all the information you need to make the decisions. You'll know how things work, without necessarily having to go into fine detail. Also,all the information (accounts, data, etc.) belongs to you 100% and you have access to All.
Impartiality and Transparency
No hiding: you have full visibility into the data and we're not afraid to deliver bad news. We are also impartial, we do not receive a commission and we owe nothing to anyone. For us, a strategy deliverable is not a sales activity.